CrossFit Enforce, a local leader in fitness and nutrition, celebrates its 10th year Anniversary April 2023. To commemorate this event, CrossFit Enforce announces its new website and tag line, ALWAYS RISING.
The gym was founded to bring coaching excellence to a community who otherwise did not have ready access to local fitness options. Originally located in the Red Barn Retail Shops of Laytonsville, CFE opened in a tiny space of less than 1000 sq ft, nestled between a frame shop, a bike shop and a bar. A few years later CFE doubled in size to occupy about 1500 sq ft after Just Riding Along Bikes moved to its current location a few hundred meters away off route 108. Through word-of-mouth, membership blossomed and soon CFE was bursting at the seams. In 2019, CFE relocated to a 5300 sq ft facility near the Gaithersburg Airpark where it still resides today. Just as the gym settled into a new location the COVID-19 pandemic forced doors to close in 2020 while the world went into hibernation. Like so many other businesses the financial impact on the business was severe and took a toll on the membership and owners.
By the end of quarantine CFE changed ownership twice. Like so many other businesses the financial impact on the business was severe and took a toll on the membership and owners. By the end of quarantine CFE changed ownership twice.
Current owners, Flavia Herringa and Maria Lempicki, have been staples at CFE since the gym’s beginning. “As a service business, and one that provides personalization, accountability and community, we take our relationships very seriously”, says Maria Lempicki. Building on the solid foundation, CFE is now offering services to take better control of your fitness to include nutrition coaching, personal training, specialty strength training classes and in-house massage therapy. The gym is happy to report a revitalization of membership of over 30%. “CFE will continue to provide outstanding business practices, programming, coaching, and education to our incredible community” says owner Flavia Herringa. “The term “ALWAYS RISING” embodies our attitude as owners, CrossFit ethos and what we want for our members.” Both owners stated that, “Along this 10-year journey, we have been supported by so many wonderful employees, members, partners, and mentors. Sustaining an incredible community around an inclusive, supportive culture.”
In celebration and with deepest gratitude, CrossFit Enforce invites past and present members and the community at large to enjoy a 10th Anniversary workout followed by breakfast and an award ceremony on April 22nd at 9am.
About CrossFit Enforce
CrossFit Enforce is a small, independently owned and operated business located near the Gaithersburg Airpark at 7851 Beechcraft Avenue. We provide a safe, supportive, and empowered environment where members can embrace their fitness journey, working with expert coaches, in pursuit of becoming their best selves. In addition to group fitness classes, we offer nutrition coaching, personal training, specialty strength training classes and in-house massage therapy. For more information about CrossFit and CrossFit Enforce visit www.crossfit.com and www.crossfitenforce.com.